In 2013, Claire Williams became one of the few women to lead a Formula 1 team, stepping into Williams Racing as it faced deep decline. Despite her efforts to modernize and rebuild, she inherited a struggling organization with limited resources. Her leadership was harshly scrutinized, and her eventual exit reflected the “glass cliff” phenomenon, where women are handed high-risk leadership roles and blamed when things collapse. Her story reveals systemic barriers, not personal

When we talk about diversity, equity, and inclusion, the conversation often starts with numbers. How many women are in leadership? How...

Gaming is for everyone, but game marketing still hasn’t caught up. For all the industry buzz about community, accessibility, and global...

We believe that the fastest way to change a culture isn’t by shouting the loudest, but by reaching out a hand. In spaces like motorsport...

What do dragons, superheroes, and tactical goblins have in common? Besides starring in some of our favorite games, they’re all shaped by...

When it comes to high-adrenaline and high-stakes competition, few industries compare to motorsports and gaming. Both fuel passionate...

Scroll through social media for long enough, and you’ll likely come across one or two posts questioning whether women even have hobbies...

Sponsorships in sport has the power to drive change, amplify voices and challenge your perception of the industry. Here's 4 examples.

Women’s sports have come a long way, but when it comes to broadcasting, they’re still stuck in the slow lane. Despite undeniable talent,...

In November 2024, F1 introduced a formal Diversity and Inclusion charter, but what exactly does it do and how? 

We're thrilled to announce the launch of Open Track Consultants- an initiative focused on bringing a fresh DEI perspective to...