When it comes to diversity and inclusion in motorsport, some believe that to be taken seriously, you have to scrub away all the “girly” associations; especially pink. In industries like F1, where raw power, speed, and macho branding dominate, the color pink is often dismissed as a cliché. But that’s exactly why pink in the context of something like F1 Academy is vital. (and fun) And it’s worth noting: even in Formula 1 itself, teams like Alpine running a pink livery has helpe

2025 brings an FIA election and two women are on the ballot. Here's what that means for inclusivity and new leadership at the height of motorsport.

It always starts the same way. You speak up in a meeting; maybe about hiring, maybe about a marketing campaign that doesn’t quite land right. You mention inclusion, representation, or accessibility. Heads nod. Someone says, “That’s a great point, maybe you could lead a small working group on that?” Congratulations. You’ve just been promoted to the unpaid DEI department. When caring becomes a job description It’s a dynamic many of us know well. You care about people, you belie

When we talk about inequality in male-dominated industries: motorsport, gaming, tech, the focus often lands on one category at a time....

When we talk about diversity and inclusion in hiring, the conversation often narrows to one group. More women in tech. More women on the...

In 2013, Claire Williams became one of the few women to lead a Formula 1 team, stepping into Williams Racing as it faced deep decline. Despite her efforts to modernize and rebuild, she inherited a struggling organization with limited resources. Her leadership was harshly scrutinized, and her eventual exit reflected the “glass cliff” phenomenon, where women are handed high-risk leadership roles and blamed when things collapse. Her story reveals systemic barriers, not personal

When we talk about diversity, equity, and inclusion, the conversation often starts with numbers. How many women are in leadership? How...

A look at the evolution of female drivers presence in motorsport in the Middle East. From invisible to the trailblazers that are changing the game for women.

Strategies that make your community marketing in motorsport - and any other industry - truly inclusive, and earn you the trust and loyalty you're looking for from your audience.

We believe that the fastest way to change a culture isn’t by shouting the loudest, but by reaching out a hand. In spaces like motorsport...

Overview the history of women engineers in Formula One and learn about Laura Muller, F1's first ever woman race engineer. Partnering with Esteban Ocon, Laura will be on the Haas f1 pit wall for the 2025 season.

What do dragons, superheroes, and tactical goblins have in common? Besides starring in some of our favorite games, they’re all shaped by...

Scroll through social media for long enough, and you’ll likely come across one or two posts questioning whether women even have hobbies...