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Why pink matters: the case for a bold, feminine brand in F1 Academy
When it comes to diversity and inclusion in motorsport, some believe that to be taken seriously, you have to scrub away all the “girly” associations; especially pink. In industries like F1, where raw power, speed, and macho branding dominate, the color pink is often dismissed as a cliché. But that’s exactly why pink in the context of something like F1 Academy is vital. (and fun) And it’s worth noting: even in Formula 1 itself, teams like Alpine running a pink livery has helpe
Nov 254 min read


Lella Lombardi: The only woman to score points in F1 - and how we can see another do it.
Lella Lombardi made history in 1975 as the only woman to ever score points in Formula 1. Nearly 50 years later, that record still stands. Why? This article explores her remarkable journey and the barriers still facing women in motorsport today, and what it will take to finally see another woman break through.
Jul 13 min read


The rise of female drivers in the Middle East
A look at the evolution of female drivers presence in motorsport in the Middle East. From invisible to the trailblazers that are changing the game for women.
Jun 173 min read
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