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Supporting Women in Formula 1 Shouldn’t Feel Like Homework
Spend enough time around Formula 1 and one thing becomes immediately obvious: fans shape the culture of the sport. You see it in the sea of team merchandise at race weekends. In online fan communities. In the way supporters rally behind young drivers before they ever reach Formula 1. Fans decide who becomes visible, who gets attention, and ultimately, who gets remembered. That is exactly why conversations around women in motorsport matter far beyond corporate diversity campai
6 days ago4 min read


Doriane Pin’s Mercedes F1 Test Deserved More
There has been no shortage of noise about women in Formula 1. For years now, the conversation has been everywhere. On panels, in interviews, across social feeds. The question keeps returning in slightly different forms, but it always circles back to the same place. Where are the women, and how do we get more of them into the sport? When F1 Academy launched, it carried that weight with it. It felt like a step toward something more tangible, something that could finally connect
Apr 283 min read


Why pink matters: the case for a bold, feminine brand in F1 Academy
When it comes to diversity and inclusion in motorsport, some believe that to be taken seriously, you have to scrub away all the “girly” associations; especially pink. In industries like F1, where raw power, speed, and macho branding dominate, the color pink is often dismissed as a cliché. But that’s exactly why pink in the context of something like F1 Academy is vital. (and fun) And it’s worth noting: even in Formula 1 itself, teams like Alpine running a pink livery has helpe
Nov 25, 20254 min read


Lella Lombardi: The only woman to score points in F1 - and how we can see another do it.
Lella Lombardi made history in 1975 as the only woman to ever score points in Formula 1. Nearly 50 years later, that record still stands. Why? This article explores her remarkable journey and the barriers still facing women in motorsport today, and what it will take to finally see another woman break through.
Jul 1, 20253 min read


The rise of female drivers in the Middle East
A look at the evolution of female drivers presence in motorsport in the Middle East. From invisible to the trailblazers that are changing the game for women.
Jun 17, 20253 min read
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