Walk into any gaming ad, or past a billboard, and you're bombarded by a recurring stereotype: adrenaline-fueled explosions, gunmetal...

Fan art is a growing part of Formula 1’s global culture, with fans producing everything from illustrations to apparel. Despite this, F1 has been slow to officially support or license fan creators. By embracing this community, F1 could unlock new revenue, deepen engagement, and modernise its brand. Other industries like gaming and sports have already proven the value of fan-driven content. F1 now has the chance to turn passion into lasting partnership.

When we talk about diversity and inclusion in hiring, the conversation often narrows to one group. More women in tech. More women on the...