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Judy Stropus: Motorsport living algorithm
Judy Stropus was motorsport's data system before systems existed. Her brain managed time, laps and strategies like no other. This is her full story.
Sep 9, 20253 min read


Women in everyday gaming: a substantial audience missed over and over again
Walk into any gaming ad, or past a billboard, and you're bombarded by a recurring stereotype: adrenaline-fueled explosions, gunmetal...
Sep 2, 20254 min read


Officially unofficial: The business case for fan art in F1
Fan art is a growing part of Formula 1’s global culture, with fans producing everything from illustrations to apparel. Despite this, F1 has been slow to officially support or license fan creators. By embracing this community, F1 could unlock new revenue, deepen engagement, and modernise its brand. Other industries like gaming and sports have already proven the value of fan-driven content. F1 now has the chance to turn passion into lasting partnership.
Aug 26, 20253 min read
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