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Why pink matters: the case for a bold, feminine brand in F1 Academy
When it comes to diversity and inclusion in motorsport, some believe that to be taken seriously, you have to scrub away all the “girly” associations; especially pink. In industries like F1, where raw power, speed, and macho branding dominate, the color pink is often dismissed as a cliché. But that’s exactly why pink in the context of something like F1 Academy is vital. (and fun) And it’s worth noting: even in Formula 1 itself, teams like Alpine running a pink livery has helpe
Nov 25, 20254 min read


Why Formula 1 is betting big on gaming: Looking at the Fortnite partnership.
Formula 1’s partnership with Fortnite marks a strategic push to reach younger fans, expand its digital footprint, and evolve beyond traditional racing. By integrating F1-themed items and challenges into Fortnite’s vast gaming ecosystem, the sport turns visibility into active engagement. This move supports F1’s broader goal of becoming a year-round entertainment brand that thrives both on the track and across virtual worlds.
Nov 18, 20253 min read


The future won’t build itself: why every industry needs to reinvest in junior talent
Every year, thousands of graduates finish their studies full of ideas and energy, ready to make their mark. They scroll through job boards, eager for their first break, only to find “junior” roles asking for three to five years of professional experience. For many, the dream starts and ends right there. And that’s a loss. Not just for them, but for the industries they’re trying to enter. This problem has become more and more visible in the game industry. Games are one of the
Nov 11, 20254 min read
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