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Why pink matters: the case for a bold, feminine brand in F1 Academy
When it comes to diversity and inclusion in motorsport, some believe that to be taken seriously, you have to scrub away all the “girly” associations; especially pink. In industries like F1, where raw power, speed, and macho branding dominate, the color pink is often dismissed as a cliché. But that’s exactly why pink in the context of something like F1 Academy is vital. (and fun) And it’s worth noting: even in Formula 1 itself, teams like Alpine running a pink livery has helpe
Nov 25, 20254 min read


The journey to the first ever female race engineer and what it has meant so far.
Overview the history of women engineers in Formula One and learn about Laura Muller, F1's first ever woman race engineer. Partnering with Esteban Ocon, Laura will be on the Haas f1 pit wall for the 2025 season.
May 6, 20253 min read
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