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The future won’t build itself: why every industry needs to reinvest in junior talent
Every year, thousands of graduates finish their studies full of ideas and energy, ready to make their mark. They scroll through job boards, eager for their first break, only to find “junior” roles asking for three to five years of professional experience. For many, the dream starts and ends right there. And that’s a loss. Not just for them, but for the industries they’re trying to enter. This problem has become more and more visible in the game industry. Games are one of the
Nov 11, 20254 min read


Women in everyday gaming: a substantial audience missed over and over again
Walk into any gaming ad, or past a billboard, and you're bombarded by a recurring stereotype: adrenaline-fueled explosions, gunmetal...
Sep 2, 20254 min read


Fantasy isn’t European by default: reclaiming global mythologies in RPGs
In most mainstream fantasy RPGs, the formula is familiar: stone castles, knights in gleaming armor, dragons hoarding gold, and magic that...
Jul 22, 20253 min read


Marketing games to underserved audiences: what works, what doesn’t
Gaming is for everyone, but game marketing still hasn’t caught up. For all the industry buzz about community, accessibility, and global...
Jun 10, 20254 min read


Levelling the Playing Field: What Motorsports and Gaming can Learn from Each Other about Representation and Inclusion
When it comes to high-adrenaline and high-stakes competition, few industries compare to motorsports and gaming. Both fuel passionate...
Apr 22, 20254 min read
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