When it comes to diversity and inclusion in motorsport, some believe that to be taken seriously, you have to scrub away all the “girly” associations; especially pink. In industries like F1, where raw power, speed, and macho branding dominate, the color pink is often dismissed as a cliché. But that’s exactly why pink in the context of something like F1 Academy is vital. (and fun) And it’s worth noting: even in Formula 1 itself, teams like Alpine running a pink livery has helpe

For decades, Formula 1 sponsorship was simple: buy space on a car, a driver suit, or a pit wall, and hope the cameras caught it. The...

You can’t walk through a Grand Prix weekend (or scroll through motorsport socials) without spotting a Lewis Hamilton cap, a McLaren...