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Parasocial Relationships in Motorsport Fandom: The Fine Line Between Support and Overstep.
Access to motorsport drivers has never been easier. From social media to brand activations, fans and enthusiasts are constantly connected...
Sep 22, 20253 min read


Beyond the billboard: how F1 sponsorships are shifting from logos to lifestyle
For decades, Formula 1 sponsorship was simple: buy space on a car, a driver suit, or a pit wall, and hope the cameras caught it. The...
Sep 16, 20253 min read


Judy Stropus: Motorsport living algorithm
Judy Stropus was motorsport's data system before systems existed. Her brain managed time, laps and strategies like no other. This is her full story.
Sep 9, 20253 min read
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