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TikTok, training & telemetry: how Gen Z female racers are building careers online.
Gen Z drivers are brining the digital worls into their racing strategy, and making it the centre element. Here's how these female drivers have turned digital into real community.
Nov 3, 20253 min read


It’s not a pipeline problem, it’s a pattern problem
Why companies “can’t find” women for C-level roles; and why that says more about their search than the market. Every recruiter has heard it: “We’d love to hire more women in leadership, but there just aren’t that many at this level.” It’s said with the same weary sigh every time as if it’s gravity, not a choice. The truth is simpler, and far less flattering: it’s not that the women aren’t there. It’s that we’re still looking for them in the same old places, through the same n
Oct 28, 20253 min read


2025, the year women ran for FIA President.
2025 brings an FIA election and two women are on the ballot. Here's what that means for inclusivity and new leadership at the height of motorsport.
Oct 20, 20254 min read
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