When we talk about diversity and inclusion in hiring, the conversation often narrows to one group. More women in tech. More women on the...

Motorsport viewing is evolving fast. While TV still matters, younger fans are turning to platforms like Twitch and TikTok for highlights, live streams, and behind-the-scenes content. Gen Z prefers quick, interactive, and on-demand experiences over traditional broadcasts. Broadcasters and teams are adapting by blending live coverage with digital content. The future of motorsport lies in reaching fans across multiple platforms, creating deeper engagement and broader appeal.

Sponsorship in motorsport is evolving beyond logos to shape fan engagement and audience identity. Formula 1’s journey, from tobacco to tech, finance, and now beauty brands, reflects shifting demographics and cultural values. As F1 embraces diversity and younger fans, MotoGP, IndyCar, and NASCAR can also innovate sponsorships by partnering with wellness, education, and sustainability brands. This evolution drives growth, relevance, and deeper fan loyalty in motorsport’s future